PRESS RELEASE
Published September 16, 2023
In a dazzling display of creativity and commitment to sustainability, the Inter National Institute of Fashion Design (INIFD) proudly unveiled its extraordinary collection, “INDIAN FASHION TRUNK,” during the 8th Season at New York Fashion Week. This remarkable endeavour not only showcased the exquisite craftsmanship of Indian designers but also underlined their steadfast dedication to bringing eco-friendly Indian textiles to the forefront of global fashion. In doing so, they championed the era of eco-consciousness in an industry often criticized for its environmental impact.
India’s rich tradition of handicrafts during the New York Fashion Week season has always been intricately connected to its natural environment, with a profound respect for the Earth embedded in its cultural practices. Throughout history, Indian craft practices have adhered to upcycling, material optimization, and waste minimization, a heritage spanning millennia. INIFD’s designers recognized the significance of this legacy and sought to merge traditional Indian handicrafts with organic, recycled, and handwoven materials to introduce new elements into their designs while presenting eco-conscious options to the world.
The rise of sustainable fabrics in fashion transcends mere trendiness; it signifies a movement that upholds cultural heritage, empowers local communities, and fosters sustainable livelihoods. The runway event at New York Fashion Week was a testament to this ethos, featuring an exquisite array of designs crafted from sustainable Indian fabrics, celebrating the nation’s rich heritage of eco-friendly textiles.
The collection, a perfect fusion of traditional artistry and contemporary flair, cast a spell on the audience, earning accolades from the global fashion community. It was a visual symphony where the past met the future, and tradition danced with innovation.
The show was an effort by the young aspiring INIFD designers from the different states of India to bring their heritage, culture and history together by involving and generating the work for the local artisans to design their spectacular garments collection to bring sustainable fashion to a wider audience.
The Indian Designer’s showcase at New York Fashion Week was nothing short of mesmerizing, captivating the fashion glitterati and media. It left an indelible mark with its enchanting presentations, proving that Indian fashion was more than just clothing; it was an art form. The fusion of traditional Indian elements with contemporary aesthetics, combined with a mastery of movement, weaves, and draping, set these talented INIFDians apart, showcasing the magnetic allure of Indian fashion on the global stage.
The “INDIAN FASHION TRUNK” collection served as a beacon of inspiration for the fashion industry. It reminded us that fashion could be a force for good, not just in terms of aesthetics but also in terms of ethics and sustainability. As the world grapples with environmental challenges, the designers of INIFD demonstrated that it is possible to create breathtakingly beautiful garments while treading lightly on the planet.
INIFD’s journey at New York Fashion Week with its “INDIAN FASHION TRUNK” collection was a triumph of creativity, sustainability, and cultural heritage. It showcased the potential of Indian fashion to not only compete on the global stage but also to lead the way in promoting eco-consciousness in an industry that often prioritizes fast fashion over sustainability. www.nifd.net
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Country: India
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