Coachtopia is inviting shoppers on a journey towards fashion’s circular future with its new docuseries ‘The Road to Circularity’. Each episode goes behind the scenes to shed light on the rarely documented circular fashion industry.
Today marks the launch of its first episode, which is hosted by visual sustainable fashion advocate and Coachtopia community member Aditi Mayer. The next episodes are set to follow later this year.
The series charts a course across the globe to discover “the extraordinary people and partners who are collaborating with Coachtopia” while driving brand awareness on the social media platform.
From the outset, the series takes a deep dive into the problems that the industry is currently facing and the mindset shifts required to pioneer a circular future of fashion.
Joon Silverstein, SVP of Global Marketing and Sustainability at Coach and Head of Coachtopia, commented: “Since the founding of Coachtopia, we’ve been working closely with a wide range of inspiring young leaders through our Beta Community—and we have heard how frustrating fashion’s lack of transparency can be to this generation.
“That’s why we launched this docuseries The Road to Circularity—to go places where fashion doesn’t typically go, to explore the challenges facing our industry, and to show what it means to reconsider the usual fashion narratives and systems with circularity in mind
“It’s our way of using brand storytelling to shed light on bigger issues and to spark conversations that have an impact beyond Coachtopia.”
Episode 1, ‘Making with Waste’, sees Mayer in Chennai, India visiting KH Exports, a family-run leather manufacturing company that has been working with Coach since 1987. Since launching its subbrand, Coach has challenged the manufacturer to reimagine its leather waste as a unique raw material.
“It’s startling to think that, because of our cultural mindset around perfection, the natural grain of leather can be seen as a defect, leading to more waste,” says Mayer, as she talks to members of the KH’s production team.
“It makes me realize that circularity is not just about changing the way we make, but changing the way we think.”
Coachtopia launched in April 2023 as a Coach sub-brand, which creates products using waste leather cut-offs and circular initiatives. Coach harnesses more than 80 years of leather expertise to reimagine products to give them a new life.