Katya Jones of Strictly Come Dancing Advocates for Sustainable Fashion
In a world where fast fashion reigns supreme, one individual is making a stand for sustainability. Katya Jones, renowned for her role as a professional dancer on the popular BBC show, Strictly Come Dancing, has been leading by example in her personal commitment to sustainable fashion. For the past five years, Jones has abstained from purchasing any new clothing items, opting instead for the practice of upcycling.
Upcycling, a process that involves taking used items, particularly clothing, and repurposing them, has been Jones’s go-to method for attaining her wardrobe needs. In 2019, Jones took a pledge to avoid buying new clothes for a year. However, she extended this practice well beyond the stipulated time frame due to her dedication to environmental sustainability.
Her shopping habits underwent a dramatic transformation, shifting towards second-hand shopping. A newfound joy and sense of freedom emerged from reusing clothes within her wardrobe. Jones, who harbors a fondness for sewing and creating dance costumes, found upcycling to be an ideal pairing for her skills.
Challenging the Norms
Challenging the status quo, Jones criticizes the societal pressure to don different outfits for each appearance, terming it ‘absolute nonsense.’ She shares that she frequently wears the same outfits on the companion show ‘It Takes Two.’ Furthermore, a closer look at the costumes on Strictly reveals a hint of upcycling, with several garments being repurposed from older outfits.
An Advocate for Sustainable Fashion
Jones is not only practicing sustainable fashion but is also actively promoting its benefits. She avers that encouraging sustainable fashion is of paramount importance, especially for the younger generation, given the critical state of global sustainability issues. This commitment is evidenced in her involvement in a sustainable fashion show for young contestants, where she promotes the values of upcycling and sustainability.
Through her actions, Jones is not only saving thousands of pounds but is also making a significant contribution to the fight against fast fashion and its detrimental impact on our planet. As she elegantly twirls across the dance floor, one thing is clear: Jones is not just dancing to the rhythm of the music but also to the beat of sustainability.