G-SHOCK is redefining sustainability in the world of horology with its groundbreaking COEXIST Collection. This innovative series not only upholds G-SHOCK’s reputation for durability and style but also marks a significant step towards environmental responsibility. At the core of this collection are two new variants of the GA-B2100, each a testament to G-SHOCK’s commitment to eco-friendly practices without compromising on quality or design.
The COEXIST Collection stands out with its two colorways: a charcoal-like khaki gray and a rich coffee hue. Both color variants are encased in G-SHOCK’s iconic octagonal frame, now reimagined with bio-based resin. This material choice reflects a conscious effort to minimize environmental impact, making these watches not just a style statement but also a badge of eco-consciousness.
Perhaps the most striking feature of the COEXIST Collection is its bands. These bands are the product of the TRUECOTTON and FOOD TEXTILE project, representing a significant leap in sustainable fashion. Crafted from ethical resources, the bands utilize natural dyes derived from recycled food waste. The GAB2100CT-1A5 features a dark brown band achieved through coffee, while the GAB2100CT-5A boasts a khaki gray band colored with echinacea extracts. This process not only reduces waste but also offers a unique, earthy aesthetic to each timepiece.
Beyond their sustainable build, these watches are equipped with features that cater to the modern, active lifestyle. Both variants can withstand 20 bars underwater, making them suitable for both casual wear and rigorous aquatic activities. They also feature G-SHOCK’s renowned shock resistance, a Super Illuminator display for easy readability under any conditions, and Smartphone Linking for seamless connectivity. Powered by G-SHOCK’s Tough Solar technology, these watches are as functional as they are environmentally friendly.
Priced at $170 USD each, both the khaki gray and coffee colorways of the COEXIST Collection are available for purchase. They can be found on G-SHOCK’s official website, making it easy for eco-conscious consumers to make a statement with their wristwear.
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