Eastman, a global chemical specialist producer of Naia, a sustainable cellulosic fiber, worked with sustainable fashion brand Reformation for the launch of its January bridal collection.
As part of the collection, Reformation created three dresses featuring Naia Renew ES, Eastman’s enhanced sustainability yarn made from 60% certified recycled content achieved by the allocation of recycled waste material using a GRS-certified mass balance process, whose aspect is very similar to silk.
Reformation chose this sustainable yarn as a silk alternative due to its inherent properties — elegant drape, silky soft hand and luxurious luster — along with its benefits of sustainability.
“We’re proud to offer a 60% recycled content fiber at scale to the fashion market,” said Carolina Sister Cohn, global marketing leader, Eastman’s textiles division.
“With Naia Renew ES, we offer a sustainable solution that meets the demands of both fashion and environmental responsibility. Together with brands like Reformation, we’re making significant strides in transforming the fashion industry and inspiring others to embrace sustainability as a design decision.”
Unlike other cellulose-based yarns and fibers, Naia Renew ES requires fewer virgin materials to make an environmentally friendly product as it is made from 40% certified recycled waste material, 20% certified recycled cellulose and 40% sustainably sourced wood pulp.
“Reducing our reliance on virgin silk is an important part of achieving our ambitious commitments to become climate positive by 2025,” said Carrie Freiman Parry, senior director of sustainability, Reformation. “Innovative materials like Naia Renew ES help us drive sustainable fashion forward while continuing to deliver the high-quality, on-trend product customers love and expect from Reformation, added Freiman Parry.
Bridal gowns featuring Naia Renew ES are available for purchase on TheReformation.com and in select Reformation stores beginning January 22.