Boston-based intimate-wear brand Uwila Warrior has joined forces with CiClo, a sustainable textiles technology, to address its textile waste challenge. CiClo, an additive that facilitates synthetic textiles to mimic the behaviour and biodegradability of natural fibres, marks the first collaboration of its kind for a lingerie brand.
CiClo technology works by breaking down the polymer chain of nylon or polyester into smaller components. Consequently, when fibres enhanced with CiClo find themselves in environments conducive to natural biodegradation, microorganisms will decompose them at a rate equivalent to that of natural fibres like wool. Lisa Mullan, the founder and CEO of Uwila Warrior, emphasised that as a result, CiClo-enhanced undergarments will decompose in landfills within two years, a stark contrast to the 200 years it would take for non-enhanced counterparts.
Uwila Warrior has relaunched its Happy Seams line as Better Briefs, marking a shift towards a “better, more sustainable” life cycle. The brand has dedicated a landing page on uwilawarrior.com to elucidate the sustainability efforts behind Better Briefs and how the CiClo partnership enhances these initiatives. Notably, CiClo technology holds a patented chemistry, Oeko-Tex Eco Passport certification, and is undergoing biodegradation studies by third-party labs using internationally recognised ASTM and ISO test methods.
Recognising that sustainable undergarments must also prioritise fashion, Uwila Warrior has incorporated decorative embroidery into its Better Briefs line using sustainable thread and is exploring the use of bio-based lace for future offerings. Furthermore, the implementation of CiClo technology will not compromise design options, textile feel, or durability.
Alongside the direct-to-consumer launch of Better Briefs, the line is also debuting in wholesale through For Days, a sustainability-focused platform renowned for its Take Back Bag recycling program, which has diverted 5.5 million garments from landfills. A broader wholesale program is set to follow in the future.