PUMA and lemlem are once again joining forces to tickle your travel bug with their latest collection. Africa-based, ethical, and committed to sustainable practices, lemlem has partnered with global sportswear giant PUMA for a second time to create a capsule collection that’s bound to set your wanderlust spirit free. Let’s dive into the world of “PUMA x LEMLEM 2024.”
Picture this: a rocky cliff overlooking a quaint city, waves crashing below, and the wind in your hair. This picturesque setting serves as the backdrop for the campaign that captures the essence of PUMA x LEMLEM’s latest collection. Designed to invoke wanderlust and a sense of adventure, the campaign transports you to the heart of exploration.
Unlike their first collaboration, this collection introduces 14 key pieces featuring more feminine and subdued prints and colors. It’s a celebration of femininity and sustainability, with each piece meticulously crafted to blend fashion-forward aesthetics with eco-consciousness.
- “PRW NITRO™ SQD LEMLEM” Shoe: These shoes are not just about style; they’re designed for performance. Whether you’re hitting the gym or exploring a new city, these shoes have got you covered.
- Low Impact Bra: Comfort and sustainability unite in this essential piece. It’s not just about looking good; it’s about feeling good, too.
- Leotard and Crop Tank: Perfect for those who want to embrace their inner dancer. These pieces are not just for workouts; they’re a statement of confidence.
PUMA’s reputation for high-performance fabrics meets lemlem’s eye for aesthetics. The collection seamlessly combines innovative materials with hand-drawn prints and exciting stripes. It’s a perfect fusion of fashion and function.
Supermodel and founder of lemlem, Liya Kebede, shared her thoughts on this collaboration in a press statement. She said, “I think this collaboration is for the woman who wants something different. For the woman who wants to try something new, move away from her comfort zone and explore color and shapes. It is for the woman who wants to embrace her femininity. Who said work out clothes need to be boring…”
Are you ready to embrace this unique blend of fashion, sustainability, and wanderlust? You can start shopping the PUMA x lemlem 2024 capsule collection on February 1, exclusively on the brand’s website here.
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