Move over, ‘Mob Wife’ aesthetic, we’re about to spill the tea on the coolest trend that’s making waves in the sustainable fashion scene – Plant Dyeing. Yes, you heard it right, fashion with a green twist that’s not just about looking good but feeling good about your choices.
The Green Revolution in Fashion: Plant Dyeing 101
Let’s talk about plant dyeing – a process that involves extracting vibrant colours from Mother Nature’s own backyard. No harsh chemicals, no environmental guilt – just pure, sustainable goodness. From leaves and flowers to roots and bark, every part of the plant contributes to a stunning spectrum of hues that can rival any synthetic dye.
Why Go Green?
Plant dyeing isn’t just a fashion statement; it’s a commitment to the planet. Traditional dyeing methods often involve toxic substances that harm our water bodies and contribute to environmental degradation. In contrast, plant dyeing is a gentle, earth-loving approach that minimizes the fashion industry’s carbon footprint.
Now, let’s shine a spotlight on 5 Indian brands that are acing the plant dyeing game:
Image Source: Instagram/joinalternative
Dive into the sustainable embrace of Join Alternative, born from the vision of two eco-conscious sisters. Their mantra? Elevate your wardrobe with daily staples, marrying aesthetics with a green conscience. Their plant prints on natural fabrics like khadi and kala cotton are given a fresh look in modern silhouettes like pantsuits and dresses.
Image Source: Instagram/hibiscus_heroes
In the realm of Hibiscus Heroes, nature reigns supreme. Rooted in Auroville, founder Sowmya’s journey back to India unveiled a stark reality – dying ancient crafts and polluted rivers. The brand’s commitment? A brand where chemical-free plant dyes, handmade garments, and gratitude to artisans take centre stage. Check them out for your fix of easy breezy plant-printed garments.
Image Source: Instagram/somethingsustainable.in
Enter the world of Something Sustainable, where aesthetics meet ethics. Founded in 2019, the brand answers an SOS for sustainable, slow-paced fashion. Something Sustainable is a nod to conscious consumerism that transcends seasons, from naturally dyed collections to fair-trade practices.
Image Source: Instagram/re_ceremonial
In the pursuit of harmony with nature, Re- explores clothing as a cultural force. The focus lies in recycling textile waste, creating cycles of trust, and crafting pieces embodying value and belonging. One of the very few brands that has been able to infuse the craft of plant dyeing into occasionwear, re- is definitely worth the wardrobe investment!
Image Source: Instagram/
Step into the world of Akané, where products are more than just creations; they’re sustainable alternatives. With a commitment to zero waste, local sourcing, and involving artisans, Akané is a celebration of nature’s hues. Inspired by the madder root, their vision is to inspire a shift towards slow fashion. Watch out for the brand’s upcoming collection of plant-dyed cotton t-shirts, they
Check out Akané’s plant dyeing tutorial to learn how to DIY this amazing craft:
Image Source: Instagram/thebasalstudio
Basal Studio is another brand committed to creating clothing that blends luxury comfort with environmental responsibility. With a focus on eco-printing and utilizing natural dyes, each garment the brand created aims to celebrate the beauty of imperfections and champions mindful creation. With a wide product range from women’s clothing to home linen, Basal Studio crafts all products from silk, linen, hemp, and cotton. They also offer botanical dyeing workshops, providing art and nature enthusiasts with hands-on experiences to create unique textiles.
In a world that’s increasingly aware of its environmental impact, plant dyeing isn’t just a trend; it’s a lifestyle. So, whether you’re a seasoned eco-warrior or a fashionista dipping your toes into sustainability, plant-dyed fashion is your ticket to a wardrobe that’s as kind to the planet as it is to your style.