Stuart Vevers, the visionary behind Coach’s transformation, is leading the charge in sustainable fashion design. With a commitment to using upcycled materials and supporting regenerative farming projects, Vevers is advocating for a shift in the industry’s approach to sustainability.
A New Era of Sustainable Fashion
In the heart of New York City, Stuart Vevers is redefining luxury fashion with a focus on sustainability. As the Creative Director of Coach, Vevers is championing the use of upcycled materials and regenerative practices in the design process. His mission? To make sustainability an integral part of the design process, rather than an afterthought.
The recent Coach fashion show featured scuffed boots made from upcycled leather and jeans sculpted from old denim. These pieces are a testament to Vevers’ dedication to creating eco-friendly designs without compromising on style.
The Power of Upcycled Materials
Vevers believes that designers have a responsibility to create sustainable fashion. He is committed to using upcycled materials and circular craft to give a second life to pre-loved Coach bags and materials. This approach not only reduces waste but also adds a unique touch to each piece.
“Repurposed materials have their own story,” says Vevers. “By using them in our designs, we’re not just being sustainable, we’re creating something new and beautiful.”
Inspired by New York
Vevers credits his passion for sustainability to his decade living in New York with his family. He believes that the city’s energy and diversity have inspired him to create designs that reflect the world around us.
“In New York, you see the contrast between the natural and man-made world,” says Vevers. “It’s a reminder of the importance of preserving our environment and being mindful of our impact.”
This mindset is reflected in Coach’s Fall 2024 collection, which debuted at the James B. Duke House. The intimate setting allowed Vevers to showcase the freedom of expression and self-expression that is at the heart of the brand.
The collection featured a recontextualization of heritage and codes of luxury through self-expression. Upcycled denim, leather, and shearling pieces were used throughout the collection, highlighting Vevers’ commitment to sustainability.
With a focus on repurposed materials and finding joy in being present, Vevers is leading the way in sustainable fashion design. His work at Coach is a testament to the power of designers to create positive change in the industry.
As Vevers puts it, “Sustainability is not just about being responsible, it’s about creating something that is truly beautiful and lasting.”
Stuart Vevers’ vision for sustainable fashion design is a breath of fresh air in an industry that has long prioritized escapism over responsibility. With a commitment to using upcycled materials and supporting regenerative farming projects, Vevers is leading the charge in creating eco-friendly designs that are both stylish and sustainable.