- Companies affiliated with Apple filed trademarks for “Reality One,” “Reality Pro,” and “Reality Processor.”
- Bloomberg reports that the filing shows what the company could name its unannounced mixed reality headset.
- Apple and Meta are two tech giants vying for dominance in the so-called Metaverse race.
You may have just gotten a hint of what Apple’s new product will be called.
As Bloomberg reported on Sunday, companies associated with the company have filed for the names “Reality One,” “Reality Pro,” and “Reality Processor,” according to trademark filings in a number of countries, including the United States.
The application was registered with a company called Immersive Health Solutions LLC, which was formed in February, the outlet reported.
A trademark application named “realityOS” was associated with Apple, a corporate trust related application. Vox Media Product Manager Parker Ortolani was spotted in May.
The name was filed in the United States, Canada, the United Kingdom, and other markets, and the company registered the trademark using local law firms such as Simpson Grierson of New Zealand, Bloomberg reports. , the same company that Apple filed there with the name “Apple Sales”.
Apple did not immediately respond to an Insider’s request for comment. A company spokeswoman declined Bloomberg’s request for comment.
Earlier in 2021, reports surfaced that Apple was developing a mixed reality headset with 12 cameras to track hand movements and eye-tracking technology. With a potential price tag he’s reported at $3,000, he’s been nicknamed “N301” internally.
The company uses its own M1 chip to power the device, The Information reported in February 2021, and the headset will also feature Lida technology and will also run Apple’s iPhone 12 Pro.
Apple’s headsets will compete with the likes of Facebook’s Oculus Quest and Sony’s PlayStation VR, and many will compete in the metaverse race. Facebook will launch a new parent company called Meta in 2021, reflecting investments in new technology aimed at adding spatial awareness to the way people connect.
The company reported that AR smart glasses will be available within a few years.
