Preempting Atmanirbhar Bharat Mission India’s leading D2C fashion brand, Bacca Bucci, has launched a power-packed music video campaign to showcase the power of youth and how indigenous brands can compete with and compete with global corporations. did. The music video features Malhar Kalambe, who has single-handedly cleaned up tons of waste from Mumbai’s beaches, alongside influential figures such as environmentalists, skateboarders, and bikers. With a youth-centric approach and focus on streetwear, his culture has already earned him major status, and Bacca Bucci is committed to Make in India, taking action towards a greater cause.
They also launched a dance reel contest featuring hook steps from music videos to attract trend-conscious, conscious and energetic young people to their brand values. The video has already gone viral on the internet, as evidenced by the fact that hundreds of creators from India and abroad took part in the #LiftUpTheScene Dance Reel Challenge. The song’s popularity extended west to Tanzania as a popular creator. Kiri Paul also agreed to participate in this challenge.
“Bacca Bucci is more than just a casual or athleisure brand, it serves a larger purpose of coordinating and supporting young people. We fully understand young minds who want to contribute to a noble endeavor and make a difference. The music video is colorful and youthful, featuring impact makers and promoting Atmanirbhar Bharat & Make in India. , appropriately resonates with our vision to establish indigenous brands as equal to global brands.” Co-Founder and Director Anuj Nevatia said:
Focusing on the energy, aspirations and power of youth, the colorful music videos capture the streets, beaches, neighborhoods and neighborhoods across India including Mumbai, Bhopal, Hyderabad and Kolkata, bringing the vibrant and energetic atmosphere of Bacca Bucci to life. It reflects the atmosphere. through its products. The music video features Maruharu Karambe, who can be seen cleaning up the beach and entrusting Baccabutch Boots with a cleanup drive. With funky catchy beats that match the youthful vibe perfectly, this music video brilliantly features her young changemaker and talent in all genres: dance, music, art, skateboarding and more.
Bacca Bucci is India’s first digital-first brand and has served over 5 million Gen Z and Millennial customers to date. The brand has achieved milestones by staying true to his three main pillars of variety, quality and cost leadership. The brand loves experimenting with pops of color, new age technology and innovative materials to ensure that every new design it introduces is unique. We aim to continue to grow as one of the D2C brands. After registering an all-India presence through baccabucci.com, the company is looking to expand significantly abroad, starting with the UAE and several other countries. The brand is also proud to be an eco-friendly brand and plans to gradually switch to recyclable packaging by the end of 2022.
