Backmarket, a marketplace dedicated to selling refurbished electrical and electronic equipment, has launched a fun new 360° branded campaign featuring thousands of hapless cats via Buzzman.
As part of its mission to change the way people consume and perceive technology products, the brand breaks into the “nine lives” enjoyed by cats with a simple message. Buying and selling on the backmarket can give everyone new life. Electronics.
“So we won’t offend our feline friends, but from now on cats aren’t the only ones with multiple lives,” Bland says.
Under the direction of American director Tom Kuntz, especially known for his campaigns for Axe, Old Spice and Heineken, the film is a disturbing and spectacular tale of repaired appliances in a Hitchcockian setting. Reveal an uprising.
Smartphones, computers, headphones, they all fall prey to the cat’s devious machinations, which eventually try to take over the renovation workshop to keep multiple lives monopolized.
Introduced at the end of the film, the new brand signature “Hello Again” communicates for the first time a message about the longevity of technology products, while also winking at the iconic “Hello” that appears when the switch is flipped.According to the release, all Apple products
The 360° campaign is launched in Europe (France, UK, Spain, Germany) and consists of various formats of television, digital and film. This is supported by a social media campaign and an integrated poster campaign. A new film and a new poster campaign will also start from the end of 2022 until he reaches 2023.
