Country music stars support agricultural roots. It’s coming to This Land of Ours. Building on the success of his Mythbusting campaign in 2021, the National Pork Board (NPB) is teaming up with country music star Luke Bryan on what they call “Mythbusting 2.0.” NPB Chairman Heather Hill said that following last year’s success, she was thrilled to continue busting myths with Brian’s help.
Photo from the National Pork Board video.
“He comes from a farming family in Georgia. I’m really excited to help get rid of it,” she said.
Continuing with a short video educational episode, Brian shares how pork producers continue to provide consumers with safe, nutritious products.
“You know, all the industry programs that we have, whether it’s PQA or not, from farm to table, anything that helps us really connect with the consumer from that perspective. , how we work very closely with our veterinarians and what we are passionate about, yes really We Care’s ethical principles.”
Listen to Sabrina Halvorson’s This Land of Ours program here.
Sabrina Halvorson
National Correspondent / AgNet Media, Inc.
Sabrina Halvorson is an award-winning journalist, broadcaster, and agricultural speaker. She is from California’s agricultural Central Valley.
