TelevisaUnivision has acquired rights to the Latin American Music Awards (Latin AMA) from Dick Clark Productions. Rival Telemundo has held the broadcast rights since 2015, the year of the first show held in Los Angeles.
TelevisaUnivision says the acquisition will strengthen its position as “the home of Latin music” across linear TV, digital and audio. But the Latin AMA doesn’t get top billing on his Univision network. Instead, its parent company plans to air the 8th Popularity Awards show on sister network UNIMÁS in 2023.
Ignacio Meyer, who has been promoted to President of TelevisaUnivision US Networks, said: this past week.
“Latin music has become mainstream all over the world. As our slate shows, we are at the heart of it with Premios Juventud, Premio Lo Nuestro and Latin GRAMMY®, each televised night and social It’s bringing strong viewership to media trends.”
According to the company, the inclusion of the Latin AMA is part of its strategy to beef up programming and reinforce its “commitment to providing entertainment for families” in what has long been a secondary network.
While holding the rights, Telemundo has invested heavily in Latin AMAs and popular annual events featuring top performers and crossover artists such as Tony Award-winning actress and singer Idina Menzel, Pitbull and Niki Jam. and incorporate virtual reality performance. Due to the pandemic, the show He’s Canceled for 2020, but will resume in 2021 at a new venue in Miami. This year it was held in Las Vegas.
Telemundo may have lost the Latin AMA, but they won another music awards event.Earlier this year, we acquired the first-ever rights to People’s Choice Latin Music Awards Scheduled to be broadcast online in the spring of 2023.