Actor Vikram, who is preparing for the release of his Tamil film Cobra, has reacted to a recurring trend on social media calling for a boycott of certain Bollywood films. Making a pun, he said he didn’t know what a boycott meant. Read also| Saniel Shetty on Boycott Bollywood Tendency: At first it felt like a one-off
Last week, Vikram traveled to multiple cities in South India to promote Cobra. Vikram was asked about the ongoing boycott trend when he was in Hyderabad over the weekend to promote the film, but he refused to answer the question directly.
He said, “I don’t know what language you speak. What do you mean by that (boycott)? I know what boys are. I know what a crib is, but I don’t know what a boycott is.”
Several Bollywood movies have recently faced boycott calls on social media, including Laal Singh Chaddha, Raksha Bandhan, Dobaaraa and Darlings. Lal Singh Chadda actors Aamir Khan and Kareena Kapoor urged viewers not to join the boycott, but Raksha Bandhan star Akshay Kumar pointed to the film’s contribution to the country’s economy Darling actor Vijay Verma said he didn’t understand the culture of boycotts and cancellations and was confused. Several other Bollywood stars have reacted to this trend.
In Cobra, Vikram plays a hitman genius mathematician who commits crimes while wearing a variety of disguises. The film, which hits cinemas on Wednesday, was directed by Ajay Gnanamuthu. Also joining the cast are Srinidhi Shetty and former Indian pacer Irfan Patan, who will play police officers. Roshan Matthew, who recently starred in the Netflix movie Darling, plays the villain. Shot on a huge budget, the film features music by AR Rahman.
Apart from Cobra, Vikram also has Mani Ratnam’s epic Ponyin Servan, based on Kalki’s eponymous novel. The film is set to release on his September 30th. He will also be teaming up with filmmaker Pa. Ranjith for the first time. Producer Gnanavel Raja revealed in a recent interview that his next project with Vikram will be on a grand scale and will very likely be his biggest 3D film in India.