In addition to breaking news that YouTube will start monetizing short videos and revamping its partner program, YouTube today announced Creator Music, a new service for creators who use music to power their videos. did. Currently in beta testing. This new destination showcases a large catalog of songs that creators can browse, search and buy, and the terms of music rights are spelled out in simple terms so you can understand the costs. Tracks can also be selected with new revenue-sharing options where both music rights owners earn money from the content.
This change was showcased at today’s Made on YouTube live event. The company has announced plans to keep its video creator community alive amid the growing TikTok threat. We announced a number of changes here with a primary focus on helping creators make more money.
However, YouTube is using Creator Music to simplify the complex process of finding backing tunes for creators’ video content.
“Creators have told us many times that finding the right song is not difficult,” said Amjad Hanif, VP of Creator Products at YouTube.
As explained at the event, using songs not owned by the creator typically requires the creator to relinquish all advertising revenue to the music licensee. This means YouTube videos often don’t use commercial music.
Instead of passing the revenue to the rights holders, you can buy Creator Music tracks directly or enter into revenue sharing agreements. In the former, the author purchases a license with specified terms and fees. In the latter case, creators share a portion of the revenue with artists and songwriters, but there is no upfront cost to gain access to the songs.
“Music can strengthen the emotional connection between artists, creators and all their fans. We want to strengthen it on YouTube,” added Hanif.
To use this new resource, creators can search for the song that comes to mind or based on the budget they set for their project. This service provides a way to access a larger catalog of popular music. This is not a limitation of being limited to stock music only or no music at all, as is often the case especially with smaller creators who cannot afford usage costs. music in their videos.
Creator Music has, of course, given YouTube another arrow when it comes to growing the service on the back of short videos set in popular music and competing with TikTok, which is rumored to be working on its own streaming music service now. give likewise.
According to YouTube, Creator Music has entered beta testing and will be released in the US later this fall. The service currently works with indie partners such as Empire, Believe, Downtown and Merlin. However, it did not say if or when it would include major labels.
Following the US release, we plan to expand Creator Music to more markets in 2023.